Social Media 101 for Pharma from iQ Lab at GSW Worldwide

Social media primer plus 14 real-world examples of how pharma product managers are using social media to create momentum for their brands

iQ Lab at GSW Worldwide provides a social media primer plus 14 real-world examples of how pharma product managers are using social media to create momentum for their brands. Seven models are demonstrated to show value:

1. Make someone’s life easier.
2. Empower patient opinion leaders.
3. Listen for new insights.
4. Be the go-to resource.
5. Connect patients with one another.
6. Advocate a cause.
7. Create a shareworthy experience.

Examples from Novartis, Merck, Sanofi-Aventis, Bayer, PatientsLikeMe, Roche, Memorial-Sloan Kettering, BioMarin, Bristol Myers Squibb, among others.

iQ Lab is the digital arm at at GSW Worldwide.