I recently had the pleasure of visiting the Cleveland Clinic Farmers’ Market in Cleveland, Ohio, and speaking with Elizabeth Fiordalis, Director of Community Outreach, about how the Cleveland Clinic is bringing the message and action for healthy living to its community. America has a problem with obesity and the problem can be directly attributed to the lack of knowledge about healthy … Read Full

Although a lot of experts weighed in at the #FDASM hearings on how pharma can engage in social media, the biggest mistake pharma can make is to lose focus on the passion that drove the development of the pharmaceuticals it is marketing in the first place. In a recent post from Seth Godin entitled, “A sad truth … Read Full

I first met the charming Andreas Wilkens, Co-Founder of MediaFunnel (formerly TweetFunnel) last year at TWTRCON in SanFrancisco and was immediately impressed with the content curation feature of his tool. MediaFunnel is a Twitter and Facebook management tool that has been consistently evolving over the past year, adding more interesting features and functionality. MediaFunnel allows businesses to better … Read Full

TEDxMaastricht Fueling the next revolution in Medicine & Health from TEDx Maastricht on Vimeo. TEDx are independently organized TED events. TED Curator Chris Anderson describes a TEDx event, “Around the world, thousands of people have been gathering in meetings to experience the power of ideas. The surprising thing about today’s meeting, is that we here at TED have had almost nothing … Read Full

Colleen Young, a Community Manager for SharingStrength | FortesEnsemble, a bilingual portal and community for women with breast cancer, provides this guest post on effective Community Management in healthcare.  You can follow Colleen on Twitter @SharingStrength . More and more healthcare organizations and companies are embracing social media tools and building online communities. Effective community management takes a … Read Full

Victoria Harres, the voice of @prnewswire, leads PR Newswire’s Audience Development team which focuses on increasing the use of PR Newswire’s customers’ content, and is responsible for increasing the use of PR Newswire’s industry-leading distribution networks and platforms such as PR Newswire for Journalists and ProfNet. I first met Vicky as a speaker at TWTRCON in San Francisco.  A frequent speaker … Read Full

An ideal Community Manager is a whole-brained thinker who communicates well, is curious and analytical, genuinely interested in people, likeable, and able to collaborate among departments and with senior management. He or she understands the dynamics in relationships and is passionate about the industry and the community he or she serves. Their interest is in the … Read Full

Phil Baumann, a thought leader in healthcare social media and the community organizer for #RNChat on Twitter, recently participated in a panel at SMCRVA along with Dana Lewis and Nick Dawson to discuss the pros, cons and future of social media in healthcare. You raised some points regarding some real dangers of Social Media. What are your thoughts? What’s great about … Read Full

Social media primer plus 14 real-world examples of how pharma product managers are using social media to create momentum for their brands iQ Lab at GSW Worldwide provides a social media primer plus 14 real-world examples of how pharma product managers are using social media to create momentum for their brands. Seven models are demonstrated to … Read Full

In this relatively new age of social media, it is hard to believe that Valdis Krebs of orgnet.com has been studying Social Network Analysis for more than 20 years. According to Valdis, “Social capital is the key to success for the 21st century organization.” Research Valdis cites finds people with better Social Capital: Find better jobs more quickly Are more likely … Read Full