Who has the influence in your organization or community?  If an idea is to going to move from concept to action, who has the influence to make it happen? It may not be who you think. Look at the above network, who would you place your message with?  Valdis Krebs says “social capital” is the key … Read Full

Titanium is interested in what #HCSMEU participants have to say about the future of social media jobs as they are evolving in our industry. We have added the question to HCSMEU’s ongoing Google Wiki of topics for February 12th. Please join the discussion this Friday, at 7 am EST, by going to Tweetchat.com and entering the hashtag #hcsmeu. … Read Full

Krū is a noun that means healing shaman thought to cure illness.  It is also the name of Kevin Kruse’s company, Krū Research. Why did you decide to launch Krū Research? Our mission is simply to help people connect with e-patients. We support life science marketers, healthcare or hospital communicators, and public health educators – intentionally trying to benchmark … Read Full

“There are some companies that will never enter social media,”  according to rising star Tac Anderson, Digital Consulting Director with WE Studio D™ of Waggener Edstrom. Who are those companies?  (full video) Tac was recently the guest presenter at the the first “LiveBar Live” social media event at the Roger Smith Hotel in New York City.  As promised, a number … Read Full

Ellen Hoenig of AdvanceMarketWoRx asked 12 leading bloggers and healthcare thought leaders to share recommendations on what they believed to be the top learning strategies for Pharma and Healthcare marketers in the year ahead.  The result is the eBook,  “Best Strategic Learning Investment for Marketers in 2010?” which is available for PDF download. Angela Dunn from Titanum,  was asked … Read Full

In reflecting back on 2009, and looking forward to 2010, the best investment any company can make is still investing in the right people and providing a culture where they will develop and thrive. At Zappos.com, Tony Hsieh has fostered a culture that is emulated by companies worldwide. In Hsieh’s opening remarks at SXSW, Hsieh, … Read Full

You have an impressive agency background, please tell us a little bit about yourself and Ideagoras. I have worked in the advertising industry for the past 30 years, 20 with multinational companies. In the last decade, I specialized in Healthcare advertising, leading and managing change and innovation. Ideagoras was founded in January, 2009. It is … Read Full

Can You Do the Job As It Is Defined for You? A Fact Finding Mission In our last post, we started our series on the Titanium interview preparation process. We continue with a look at getting a potential employer to better define a role, so you can assess if it is the right fit for … Read Full

Most great candidates do not have much experience interviewing for their next position. Even though these candidates may shine in their roles as a SVP of Public Relations or Business Development, a Managing Director of Medical Communications or even a Senior Medical Director, does not mean they know how to be stellar in the interview process. Fortunately, … Read Full

The role of the CMO and marketing in general is changing rapidly in the digital world. We are fast becoming a data-driven society. Emotional appeals in marketing are becoming less effective and even less trusted. “Trust is the new black,” says Craig Newmark of Craigslist at today’s TWTRCON 09 conference in Washington D.C. Without trust, a brand … Read Full